India’s confidence to embed ecommerce app in WhatsApp inside six months

BENGALURU (Reuters) – Mukesh Ambanis Reliance Industries plans to embed its e-commerce app JioMart in WhatsApp within six months, the financial newspaper Mint reported on Monday at https: // as the Indian conglomerate expand its retail and grocery business in the country want.

Reliance, which has been trying to break away from its main oil and energy business, raised roughly $ 26 billion last year from investors like Google (NASDAQ 🙂 and Facebook (NASDAQ 🙂 for its digital and retail businesses on Amazon . com Inc (NASDAQ 🙂 and Walmart-supported Flipkart in India.

Integrating JioMart with WhatsApp will allow hundreds of millions of users to order products from Reliance without leaving the app, Mint said, citing two officials who are aware of the development.

Most recently, WhatsApp had around 400 million users in India. Facebook invested $ 5.7 billion for a 9.99% stake in Jio Platforms last year.

JioMart was launched in May last year at https://www.reuters.com/article/us-reliance-retail/indias-reliance-launches-jiomart-online-grocery-service-challenging-amazon-flipkart-idUSKBN230070 with planned plans operating in 200 cities in India. Reliance’s e-commerce company offers free retail express grocery deliveries from local corner shops.

Reliance Industries and WhatsApp owner Facebook did not immediately respond to Reuters requests for comments.

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